I. Business & Project Objectives
What is the primary objective of this new/redesigned website?
- Generate new customers through improved online presence
- Provide comprehensive information about spiritual services offered
- Increase brand awareness as an established psychic medium
- Support existing customers with blog content, YouTube videos, and spiritual guidance
- Build and maintain a mailing list for ongoing connection
What is your key business differentiator?
- Established gift from age 5, with clairvoyant abilities developing by age 10
- Founded practice in 1989 with decades of experience
- Genuine psychic medium offering authentic spiritual connection
- Flexible service delivery via phone consultations, WhatsApp, Zoom, and in-person sessions
- Worldwide availability for clients (sessions via Zoom internationally)
- Multi-faceted approach combining psychic readings, spiritual life coaching, and motivational speaking
How will you measure the success of the new website?
- Number of new customer bookings per month
- Page visits and website traffic analytics
- Sales per month (currently £75 per 60-minute session across multiple service types)
- Growth in mailing list subscribers
- Contact form submissions and booking inquiries
Who are your top 3-5 direct and indirect competitors?
- Karen Price
- Other psychic mediums appearing in Google local searches
- Still conducting competitive analysis to identify additional competitors
Are there any existing websites (competitors or not) that you particularly like the look or functionality of?
Current reference site:
https://sybellaloramtherapy.lovable.app/
- Likes the colour scheme used (#fbf9f8 background)
- Appreciates the movement of bubbles in the background
- Homepage write-up is excellent and should be maintained
- Photo style is appropriate (though current AI-generated photo needs replacing with real photos)
- Still investigating other websites for additional inspiration
II. Target Audience
Who is the primary audience for this website?
- Anyone seeking spiritual guidance or help with life challenges
- Predominantly female audience
- Individuals from all walks of life looking for clarity, strength, and inspiration
- Current mailing list subscribers
- International audience (sessions available worldwide)
- People seeking connection with deceased loved ones
- Those interested in past life regression, spiritual healing, and soul purpose discovery
What is the most important thing your audience should be able to do or take away from the site?
Visitors should understand that Sybella can genuinely help them and that she is an authentic, established psychic medium with a legitimate gift.
What problems or needs does your company solve for your customers?
- Connect clients with deceased loved ones for closure and peace
- Provide guidance on divorce and relationship challenges
- Offer clarity on life path and purpose
- Help clients understand past life patterns affecting current situations
- Provide spiritual healing and emotional support
- Connect clients with their inner wisdom and source
How do your customers currently find your business?
- Google My Business listings
- Word of mouth referrals
- Reading online reviews (98% client satisfaction, 5.0 average rating)
- Social media platforms
- YouTube channel (@SybellaLoram)
III. Functionality & Content
What key features or functionality do you require?
- Mailing list system for newsletter subscriptions
- Contact forms for session booking and general inquiries
- YouTube channel integration
- Blog posts section with categories (Spiritual Growth, Mediumship, Psychic Development, Energy Healing, Past Lives, Spirit Communication)
- Reviews display section (currently 500+ sessions completed, 12+ years experience)
- Service listings with pricing (£75 for 60-minute sessions, £75 for 90-minute past life regression)
Do you need to integrate with any existing third-party systems?
Review links integration for displaying client testimonials from external platforms.
YouTube API Integration: We can integrate YouTube's Data API v3 to seamlessly embed your spiritual guidance videos, meditation sessions, and psychic reading demonstrations directly into your website. This includes:
- Automatic video feed from your YouTube channel
- Custom video galleries with mystical theming
- Video statistics and engagement tracking
- Playlists for different services (readings, meditations, spiritual guidance)
- Responsive video players that maintain your site's aesthetic
- SEO optimization for video content discovery
This integration enhances user engagement and provides additional content delivery channels for your psychic medium services.
How will the content be managed once the site is live?
Content Management System (CMS) with ongoing management through website maintenance services.
Who is responsible for creating the website content (text, images, video)?
Content creation will be handled by the client (Bella/Sybella). High-quality photography and content assets are ongoing and available via Amazon Photos repository.
Do you have high-quality photography, branding assets, or video content available?
Yes, ongoing. Photo repository available at: Amazon Photos link provided. YouTube channel content available at: @SybellaLoram
IV. Design & Branding
Do you have an existing brand style guide or specific corporate colours and fonts that must be used?
Reference site: https://sybellaloramtherapy.lovable.app/
Brand Style Guide:
- Background Colour: #fbf9f8
- Logo Font: Great Vibes, cursive
- Title Font: Playfair Display, Georgia, serif
- Body Text Font: Playfair Display, Georgia, serif
- Visual Elements: Animated bubbles in background (preferred)
What tone or feeling should the website convey?
Based on existing content: Professional, compassionate, spiritual, authentic, and welcoming. The site should convey genuine spiritual connection while maintaining credibility through testimonials and experience (founded 1989, 500+ sessions, 98% satisfaction).
Are there any specific colours, styles, or visual elements you actively want to avoid?
Not specified. Client prefers the current colour scheme and aesthetic direction.
Will you require design mockups for approval before development begins?
Not specified. Client has provided clear reference site and style preferences.
Do you require a new logo or branding to be part of this project?
Not specified. Existing branding elements (Great Vibes font for logo/name) appear to be established.
V. Technical & Hosting
Do you have a domain name registered?
Yes: www.sybellaspsychicmedium.co.uk and www.sybella'sspiritualtherapy.com (WordPress site)
Do you have a preferred hosting environment?
Not specified. Currently using WordPress hosting for existing site.
Are there any specific technologies or languages you prefer or require for the back-end or front-end?
Not specified. Previous developer used Lovable.app platform. Client requires accessible CMS for content management.
What is your plan for website maintenance, security updates, and backups after launch?
Website maintenance to be managed by Exmoorweb Website Design.
What are your non-functional requirements?
Not specified. Standard requirements would include responsive design, fast loading times, and accessibility.
VI. Budget & Timeline
What is the realistic budget range allocated for this entire project?
No restraints specified.
Do you have a firm deadline or target launch date for the website?
No firm deadline.
Is this a "hard" launch date or "soft"?
Flexible timeline.
Are there any internal approvals or decision-makers whose timelines we need to account for in the process?
No. All decisions are made by the client (Bella/Sybella).
Required Website Pages & Navigation
Main Navigation Structure
Primary Menu Items:
- Home
- About
- Bookings (with "Book a Session" CTA button)
- Blog
- Reviews
- Youtube
- Contact
Note: Client specifically requested "Past Lives" to have direct page access in navigation bar with no scrolling needed (previous developer could not implement this).
Homepage Content Requirements
- Welcome section with "Who are you today, & how can I help you?" heading
- About Sybella introduction (establish experience since 1989, gift from age 5)
- My Belief & Guidance section
- Call-to-action: "Ready for Your Spiritual Journey?" with Book a Session and Explore Services buttons
- Newsletter signup CTA: "Stay Connected"
- Link to YouTube videos
Additional Client Notes
- Current homepage write-up from reference site is excellent and should be maintained
- About page from reference site should be scrapped (was AI-generated and inaccurate)
- AI-generated photo needs replacing with real photography from provided repository
- Operating hours: Tuesday - Saturday, 10:00 AM - 6:00 PM GMT
- Location: Based in Somerset only (address provided at top of page)
📋 Based on This Analysis
We've created a comprehensive website design proposal with realistic pricing, timeline, and technical specifications.
Includes detailed features, timeline, and £800 pricing breakdown
Agreement Sign-Off
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